The ICE show was held this year from January 24-27 at Earls Court in London. BMM had an outstanding presence with 13 BMM executives and sales representatives in attendance, from our offices in North America, Canada, Spain, Austria and South Africa. Over the three days in London these staff took part in no less than 143 business meetings and conversations.
This year ICE featured more than 400 exhibiting companies active in the online, mobile, betting, bingo, casino, lottery and street gaming sectors.
BMM was proud to display a newly designed booth, centrally positioned between the two main exhibition areas. The booth made a big splash, featuring a dramatic curved structure and lighted pods with bigger than life-size photos of some of our staff. The booth acted as a venue for staff to meet and greet clients with six seated meeting areas.
The ICE show provides BMMers an opportunity to meet with clients and talk face-to-face to solidify relationships. Small business details can be handled easily and the language barriers are more easily overcome. The ICE show also enables BMMers to meet with representatives of companies new to the industry, to explore business opportunities by discussing their products and marketing targets.
Attending the show this year from BMM were Martin Storm, Mike Dreitzer, Richard Williamson, Drew Pawlak, Travis Foley, Wendy Anderson, Jean Corriveau, Albert Daudé, Tebogo Makamo, Alpheus Matsebula, Max Pessnegger, Bernat Subirats and Robert Govaerts.
