BMM Innovation Group “BIG” Welcomes Laura Olson-Reyes as Chief Marketing Officer

BMM Innovation Group “BIG,” a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry, is pleased to announce Laura Olson-Reyes as Chief Marketing Officer and welcome her to its executive leadership group. Olson-Reyes will report directly to the Group CEO. Martin Storm, CEO of BMM Innovation Group, commented, “Laura is a wonderful leader and business executive. With more than 20 years of gaming industry experience at Eclipse Gaming, AGS, Scientific Games (now Light & Wonder), and Aristocrat Technologies, she has excelled in market, product, and communications strategy internationally. At BIG, she will lead and globalize our growing marketing teams and business specialization to continue our rapid growth in digital and land-based gaming testing and certification, as well as our growing portfolio of technology solutions. Laura’s values and vision align perfectly with our business, and I look forward to her lead our marketing efforts for BIG.” Olson-Reyes said, “I have always had tremendous respect for BMM’s brand — not only its strong legacy, but for its immense potential — and I could not be more honored to join Martin and his team at such an exciting time in the company’s growth. With such an exceptional and expanding portfolio of brands, I am excited to help shape the client experience and brand strategy of the BIG companies, as well as spearhead the communications strategies around BIG’s people, services, and solutions.” While at Eclipse Gaming, Olson-Reyes launched an influencer marketing program and grew the company’s social media presence by nearly 80 percent. At AGS, she designed a successful influencer marketing program and elevated the GameOn Customer Summit partnership program by raising nearly $100,000 in sponsorships. While at Scientific Games, Olson-Reyes oversaw a groundbreaking partnership with FOX5 Las Vegas, which elevated the company’s branded slot games and raised over $1 million for non-profits. She was also responsible for developing award-winning multi-channel marketing campaigns for the company’s games, systems, and table games products, leading her team to win 35 awards for marketing and communications excellence. Olson-Reyes has received industry recognition for her accomplishments through the Great Women of Gaming Proven Leader Award, the Women to Watch Award, and the Women World Award in The Communicator category. Olson-Reyes will attend G2E 2023 in Las Vegas to meet with key clients throughout the industry. Visit her at BIG, the BMM Testlabs, BIG Cyber, and RG24seven booth...

LAS VEGAS, September 28, 2023 — BMM Innovation Group “BIG,” a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry, is pleased to announce Kara Matthew as Chief Operations Officer and welcome her to its executive leadership group. Matthew will report directly to the Group CEO. Martin Storm, CEO of BMM Innovation Group, commented, “Kara is an extraordinary leader and business executive. Kara has excelled in large-scale global management, process optimization, and technology advancement. At BIG, she will lead and globalize our growing service delivery, program management, R&D, and IT capabilities in response to our rapid growth in digital and land-based gaming testing and certification. Her values and vision align perfectly with where our business is today and where it is heading. I am so pleased that she chose BIG as the new home for her talents.” Matthew added, “I am super excited and honored to join the team at BIG during this time of record growth for the company. The BIG leadership team is exemplary, and I have a lot of respect for them as well as the company. BIG’s vision and values align with mine, and I believe in the company’s massive potential for continued growth and ongoing success. I am looking forward to being a key contributor to the advancement of our globalization as well as being part of a great organization.” Matthew holds over two decades of experience in gaming at Microsoft Xbox and International Game Technology (IGT) where she led global research and development and operational teams. More recently, she led delivery and operational teams at a global healthcare company with hundreds of staff across the world, where she played a key role in the growth and ultimate IPO of the company. Storm believes Matthew’s success in technology, strategy, product delivery, and operations leadership will fuel the continued growth of BIG. Matthew will attend G2E 2023 in Las Vegas to meet with key clients throughout the industry. Visit her at BIG, the BMM Testlabs, BIG Cyber, and RG24seven booth...

BMM Testlabs Receives First Brazilian License in Paraná

BMM Testlabs is pleased to announce that BMM has been approved as a testing and certification laboratory for the games and lottery industry by Paraná State Lotteries. Marzia Turrini, Executive Vice President, EURSAM, commented, “Paraná State Lotteries (LOTTOPAR) initiated a public call for accreditation earlier this year, inviting interested laboratories to apply for the license to serve in this jurisdiction for betting and lottery games. This is the first jurisdiction regulating laboratories in Brazil, which demonstrates understanding of the importance of the testing and certification of gaming devices in the region. BMM is excited for the opportunity to serve in this Brazilian jurisdiction and would like to thank LOTTOPAR for their support during the application process.” Paraná State Lotteries signed an accreditation agreement authorizing BMM Testlabs to collaborate with lottery and fixed-odds betting operators, including sports betting, for the purpose of testing and certifying gaming products and systems. This accreditation extends to electronic games, lottery systems, gaming machines, online platforms, and other related components. The accreditation signing ceremony on Friday, September 15, 2023, was attended by Daniel Magariños (Sales Manager for South America, BMM Testlabs), Analice Castor de Mattos (lawyer representing BMM Testlabs Spain), Daniel Romanowski (Chief Executive Officer, LOTTOPAR), Rogério Nogueira (Chief Financial Officer, LOTTOPAR), Fabio Veiga (Chief Operating Officer, LOTTOPAR), Rafael Halila (Chief Technology Officer, LOTTOPAR), Stefanny Fernandes (Chief of Staff, LOTTOPAR), and Simone Marin Israel (Operations Directorate,...

BMM Testlabs is pleased to announce the promotion of Zeena Rossouw to Senior Vice President, Africa. Rossouw will report to the Executive Vice President and General Manager for the Asian Pacific and African regions. Kirk White, Executive Vice President and General Manager, APAC & AF, commented, “With a passion for excellence and a career spanning over 30 years in the gambling industry, Zeena has developed to become a leading figure in the African gambling market. She plays a significant role in managing BMM’s operations in the region, providing extensive support and advice to regulators and gambling businesses. This is especially true when new products are being introduced to African gambling jurisdictions. Zeena has been a valued BMM employee for over five years, and her professionalism has been a great asset to BMM’s internal team and regulators alike.” Zeena Rossouw continued, “I am grateful to be recognized in my role and increase my responsibilities for BMM across Africa as more regulated gambling markets emerge. My experience working in several key areas of the industry has provided me with extensive compliance and technical knowledge covering local and regional markets. I am committed to applying my expertise to support BMM’s wide range of customers throughout Africa. My team works hard to ensure that BMM remains the most customer focused and most knowledgeable independent testing laboratory servicing in the African gambling market today.” Rossouw joined BMM in 2018 as Vice President of Operations and Sales before accepting the Senior Vice President, Africa...

BMM Testlabs Strengthens Industry Relationships at SiGMA Asia

BMM Testlabs was pleased to exhibit at the SiGMA Asia tradeshow at the SMX Convention Centre in Manila. BMM Testlabs is proud to maintain its position as the global market leader in gaming product testing and certification, offering unparalleled value to Asian and global customers. Jeffrey Fong, VP Business Development, Asia, commented, “BMM is happy to report a surge in demand for our specialized expertise across Asia’s iGaming and land-based markets following the SiGMA Asia tradeshow. Our services in demand include certification testing, RNG and RTP evaluation, compliance consulting, cybersecurity services, VA/PT, and ISS/ISMS audits. Our team of experts at BMM remains focused on delivering top-notch services and guidance to help Asian content providers and operators expand into global regulated markets, including the United States, Europe, South Africa, and beyond.” Yi Miin Heng, Client Services Manager, Asia, continued, “BMM has been committed to servicing Filipino gambling markets for over a decade. Our local presence and regional team support regulators and customers alike, ensuring compliance throughout regulated markets. We are proud to provide the best customer experience for on-time and in-budget certification, with solutions specific to the market. This is an exciting time, as the gambling industry in the Philippines is quickly emerging as a leading gaming hub in Asia for both online and land-based gaming. We are excited to see PAGCOR’s remote betting initiative, Philippine Inland Gaming Operator (PIGO), become a game changing innovation for local licensing in the online market.” BMM Testlabs is the trusted testing laboratory for iGaming compliance services throughout Asia. BMM’s unparalleled understanding of the region’s technical compliance requirements, high-quality product testing, and dedicated customer support services ensure customer confidence in their choice of testing...

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BMM Innovation Group “BIG” Welcomes Laura Olson-Reyes as Chief Marketing Officer