For the last decade, industries have been clamoring to catch up with the buying patterns, communication preferences and trends of Millennials.
Companies have developed apps, hashtags, games, social media and loyalty programs all focused on attracting, educating and engaging this generation.
For the gaming industry, this has meant some elemental shifts in the way products are developed and operations are designed.
If you’re looking at your new website and counting likes on your company’s social media dashboard, now is not the time to get complacent.
The next population that you’ll be trying to attract as employees and patrons is called Generation Z. Are you ready for the Gen Z party?
Click here to read the full white paper
Written by Robin Bernhard, Senior Manager Marketing & Education, BMM Testlabs
